Designing Experiences That Drive Growth
I am Meriel Karen – a strategic digital designer helping businesses launch, scale, and refine their online presence through UX, web design, branding, and content.
Strategy & Product
Visual Design
Growth & Performance
Emerging Tools
UX Strategy
Product Design
Research
AI-Enhanced Workflows
GenAI Strategy
Website Design
Marketing Collateral
Digital Content
SEO
Usability Testing
Conversion Optimization
Design Case Studies
Strategic projects that combine research, design, and measurable impact.
Scaling Partner Billing: Redesigning a Complex AWS Experience
Cross-functional initiative to modernize AWS’s billing structure for Channel Partners by enhancing billing visibility and control while providing end-customers with administrative autonomy. Launched at ReInvent.
Wikif.ai: Designing an AI-Powered Platform for Internal Teams
Internal solution to simplify wiki content creation and governance, enabling Product Managers to shift focus from administrative upkeep to higher-impact strategic work. View Project
Design operations framework to support 70+ cross-functional teams with a 3-person UX team enabling structured intake, improved stakeholder alignment, and sustainable workload management. View Project
Creating a space to view the effectiveness and opertational readiness checklists for AWS teams.
Redesign of an outdated legacy experience that was underperforming in customer acquisition and conversion. Prioritized mobile-first strategy and optimization resulted in the first competitive design win in over five years. View Project
New website launch for insurance, leading research, brand creation, and design from concept to release. User insights influenced a revised strategy for improved market positioning. View Project
Scaling UX in Enterprise: Adapting Agile for a Lean Design Team
From Data to Decision: Creating Operational Readiness Reports for Clarity
Fixing 5 Years of Drop-Off: Mobile Optimization for a High Stakes RFI Flow
Confident Quotes: Desining a Trust-First Insurance Experience From Scratch
UX/UI Design
UX/UI Design • GenAI
UX Process • Agile/Scrum
UX/UI Design
UX/UI Design • Mobile Optimization • Interaction Design
UX/UI Design • UX Strategy • Visual Design
Visual Design Gallery
A curated selection of my graphic, web, and digital design projects.
(Coming Soon)
(Coming Soon)
Get to know the designer
10 Years of Experience
Enterprise & Cross-Functional Design
Entrepreneur & Small Business Owner
Translating complexity into clear digital solutions
Experience navigating large teams and scalable systems
Hands-on understanding of branding, growth, and customer engagement
Turn Ideas into Results
Whether you’re launching a new venture, refining your brand, improving your website, or looking for ongoing creative support — I’d love to help!
Let’s connect.