Designing Experiences That Drive Growth

UX Strategy
Product Design
Research

AI-Enhanced Workflows
GenAI Strategy

Website Design
Marketing Collateral
Digital Content

SEO
Usability Testing
Conversion Optimization

Cross-functional initiative to modernize AWS’s billing structure for Channel Partners by delivering enhanced billing visibility and control for Partners while providing end-customers with autonomy to manage their accounts. Launched at ReInvent.

An AI-powered internal solution to simplify wiki content creation and governance, enabling Product Managers to shift focus from administrative upkeep to higher-impact strategic work.

Design operations framework to support 70+ cross-functional teams with a 3-person UX team based on Agile/Scrum methodologies enabling structured intake, improved stakeholder alignment, and sustainable workload management.

Redesign of the product launch checklist, creating a standardized, sign-off-driven process that ensured cross-functional reviews were completed prior to launch. Included action-item tracking and leadership visibility into launch readiness, improving accountability, ownership, and organizational transparency.

Redesign of an outdated legacy experience that was underperforming in customer acquisition and conversion. Prioritized mobile-first strategy and optimization resulted in the first competitive design win in over five years.

New website launch for All Star Directories’ insurance initiative, leading research, brand creation, and design from concept to release. User insights influenced a revised strategy for improved market positioning.

Translating complexity into clear digital solutions

Experience navigating large teams and scalable systems

Hands-on understanding of branding, growth, and customer engagement