About Me

Obsessed with All Things UX and Design

My journey to UX design stems from a curiosity about human behavior—how we learn, adapt, and interact with the world around us and how technology shapes this. With a background in communications and sociology, I’ve always been drawn to understanding people, but my creative instincts led me into graphic and web design.

Starting as a self-taught designer, I honed my skills through hands-on experience and quickly transitioned into UX design when the opportunity arose, where I could combine my passion for human-centered design with my creative expertise.


Fun Fact!

One of my favorite hobbies is running my Etsy Store for gifts and apparel

Check out LittlePinyaCo


Superpower

Making Sense of Ambiguity and UX

I’m highly adaptable and organized, with a proven ability to quickly dive into new challenges and learn on the go. I’ve worked with teams that were uncertain about their direction or lacked clarity on what UX is capable of, and I’ve been able to guide them by focusing on the customer need.

When big ideas need to be translated into actionable steps, I excel at building connections and understanding both the vision and the underlying problems teams are trying to solve. I create resources that help align diverse perspectives, fostering collaboration and driving clarity. Through this approach, I’ve earned the trust of my teams and helped them recognize the true value that UX brings to the table.

What I’m Doing Now

Always on the Move

I’m currently a UX Designer at Amazon Web Services, focusing on the Commerce Platform. In this role, I support a range of customer-facing and internal products and services.

I manage project intake and tracking for my design team, experimenting with a design-led agile model tailored specifically for UX. My work involves close collaboration across functions, working with product, research, engineering, and other teams to drive impactful, user-centered solutions.

What I’ve done before

10 Years in the Design Industry

I’ve gained experience working in an agency, as a freelancer, and primarily as an in-house designer, collaborating closely with cross-functional teams experience in…

  • Commerce
  • New product launch
  • Feature updates
  • Legacy redesign
  • Internal tools
  • Mobile optimization
  • Marketing
  • Lead generation
  • Conversion optimization
  • A/B testing
  • Agile/Scrum

Skills

  • User experience design
  • User interface design
  • Interaction design
  • Usability studies
  • User research
  • User journey mapping
  • Personas
  • Design-led workshops
  • Prototyping
  • Graphic design
  • WordPress
  • HTML
  • CSS

Tools

  • Figma
  • Sketch
  • JIRA
  • Asana
  • Zeplin
  • Illustrator
  • Photoshop
  • InDesign
  • WordPress