Mine Includes Design, Stories, and Snacks
I'm fascinated by how people think, learn, and adapt to the world around them. I started my career as a self-taught graphic and web designer, but my curiosity about human behavior pulled me into UX and product design. Now I get to bring both together: understanding people's perspectives and intent, then creating something that not only looks good but feels like it was made just for them. I believe the best design is often invisible.
When I'm not designing, I'm running my Etsy shop, LittlePinyaCo, where I create Filipino-inspired gifts and apparel. I'm also a hardcore foodie who loves to bake, and I'm always down for a coffee or boba run. ☕️
Every Experience is a Story
Skills
10+ Years Turning Ideas into Intuitive Experiences
I help teams take complex ideas and turn them into clear, intuitive experiences. Across agency, freelance, and in-house roles, including nearly six years at AWS, I've partnered with teams in tech, commerce, education, and automotive on:
New product and website launches
Feature development and iterative improvements
Legacy experience redesigns
Internal tools and workflow systems
Mobile-first optimization
Conversion and performance improvements
Marketing experiments and A/B testing
I'm comfortable working at both the strategic and hands-on levels, whether that means leading workshops, shaping direction, or building the final deliverable. My work is grounded in research, systems thinking, and measurable impact.
Product & UX Design
Research & Strategy
User Research, Usability Testing, User Journeys, A/B Testing, Data-Informed Design, Cross-Functional Collaboration
AI & Prototyping
Designing AI Experiences, Vibe Coding, AI-Assisted Prototyping, Prompt Design, HTML & CSS
Tools
Figma, Adobe Creative Suite, VS Code, Claude, ChatGPT, Vercel, WordPress
UX Design, UI Design, Interaction Design, Design Systems, Information Architecture, Wireframing & Prototyping, Mobile Design, Visual Design
Designer. Strategist. Business Owner.
I also run an Etsy shop celebrating Filipino culture — from brand strategy to customer experience. It's sharpened how I think about customers, growth, and the and the decisions that drive a business forward.
Turn Ideas into Results
Whether you’re launching something new, improving an existing experience, or trying to turn more visitors into customers, I help design solutions that drive clarity, trust, and results.
Let’s connect.