Hi, I'm Meriel -
a UX & Product Designer
I work with teams to make complex experiences feel simple and intuitive.
An AI proof of concept that gained traction across teams, built to simplify wiki content creation and governance so Product Managers could spend less time on upkeep and more on strategic work. View Project
Delivered the first competitive design win in over five years. I redesigned an outdated legacy flow that was underperforming on customer acquisition and conversion, using a mobile-first approach. View Project
Launched at re:Invent across 9 AWS billing products. As lead designer, I gave Channel Partners a way to manage their customers' costs directly in AWS, and designed the pattern for how future view types integrate with Billing Views. View Project
Billing for AWS Channel Partners: One Experience Across 9 products
UX/UI Design • Research • Product Strategy
UX/UI Design • Mobile Optimization • Interaction Design
Design Strategy • Cross-functional Leadership • Systems Design
Visual Design Gallery
Hands-on projects exploring what AI can do for design and building
UX/UI Design • GenAI
Turned months-long, 50+ question launch reviews into a structured, collaborative process for the internal tool every AWS team uses to assess risk before launch. Research-driven navigation, built-in reviewer handoff, and risk tracking made it happen. View Project
AI Exploration
A curated selection of my graphic, web, and digital design projects.
10 Years of Experience
Enterprise & Cross-Functional Design
Entrepreneur & Small Business Owner
Translating complexity into clear digital solutions
Experience navigating large teams and scalable systems
Hands-on understanding of branding, growth, and customer engagement
Turn Ideas into Results
Whether you’re launching a new venture, refining your brand, improving your website, or looking for ongoing creative support — I’d love to help!
Let’s connect.